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 A selection of projects I have led or significantly contributed to as principle designer, creative director, or strategic leader.


 

Work

By seamlessly fusing elements of strategy, industrial, graphic, digital, experience, and service design, I help craft outcomes that are not only beautiful ... 
 

... but successfully respond to critical human and business needs.

SmartShelf

INDUSTRIAL DESIGN  I  STRATEGY  I  UX

A blended physical and digital display system that introduces a new experience while shopping for and learning about kitchen and bath fixtures.

MODA

ENVIRONMENT DESIGN   I   INDUSTRIAL DESIGN   I   FABRICATION

A museum exhibition featuring inspiring projects from around the world and the human stories behind them.

Instant Comfort

CREATIVE DIRECTION  I  BRANDING  I  STRATEGY

A new sleep brand focused on comfort, individuality, accessibility and technology.

Philz Coffee

SERVICE DESIGN  I   STRATEGY  I  ENVIRONMENT DESIGN

A design sprint focused on improving the customer experience of the Bay Area's favorite coffee shop.

BASF

FACILITATION  I  STRATEGY  I  DESIGN THINKING (and DOING)

Leading construction workers and corporate stakeholders through the design process in order to envision new futures.

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