I help teams build and launch new products, improve customer experiences, and navigate uncertainty.
My focus centers on delivering value at the intersections of design, business, innovation, foresight, and strategy.
Strength in versatility
My approach leverages a deep pool of practical knowledge, gained through 20 years of professional design and leadership experience, in crafting human centered outcomes that resonate with end users and deliver value for organizations.
As a self proclaimed "generalist with remarkable specialty," I have acquired a potent mashup of product, service, and experiential design proficiency blended with proven success in change management and executive-level leadership across a variety of customer touchpoints and business domains.
These individual skill-sets stack, support, and build upon one another to provide a robust foundation for my work as a designer and creative leader.
Navigating the unknown
The creative process is messy, generally non-linear, and riddled with uncertainty. For some, this can be a difficult space to navigate. I, however, thrive here and have dedicated my career towards helping others find comfort within the ambiguity of turning bold visions into reality.
In that pursuit, I have learned how to seamlessly blend methodologies and techniques from many different creative disciplines and business strategies into an agile, yet rigorous, roadmap tailor-made precisely for the challenge at hand.
I seek to understand core problems, make sense of complexity, and address critical needs through the application of design, empathy, and holistic thinking.
Power of collaboration
Piercing through difficult challenges and delivering insightful solutions requires an experienced guide along the entire project arch. More importantly, it also requires input from a diverse gallery of viewpoints and unique perspectives. We can't create viable solutions if key stakeholders are missing from the discussion.
I have partnered with organizations of all sizes to shepherd inclusive teams of designers, engineers, programmers, corporate partners, and end-users through the creative process and empower them to accomplish astonishing results.
Senior Design Consultant, Global Design @ Coca-Cola (Sept 2023 - Present)
I am working with a cross-functional global team of designers, marketeers, project managers, and executive leadership to implement a new, design-led approach to creating best-in-class retail experiences around the world. I am based in Atlanta, GA.
Editor-in-Chief, INNOVATION Magazine (2018-2023)
I curate the content and design direction of this quarterly print publication by the Industrial Designers Society of America.
Advisor to the Board of Directors, The Design Futures Initiative (2019-2023)
Non-profit organization supporting the Speculative Futures community and the annual PRIMER conference.
Auburn, Alabama 2002
Bachelor of Industrial Design
Milan, Italy 2013
Short School Certificate, Designing the Shopping Experience
'School of Life'
All day, every day - never stop learning
When I am not in the office
Father of two, husband to one
Outdoors & snowboarding
Guitars & ukuleles
Anonymous street art