I help teams build and scale new products and services, improve customer experiences, and navigate creative complexity.

My focus centers on delivering value at the intersections of design, business, innovation, foresight, and strategy.

Leadership & Management

My leadership approach is grounded in strategic clarity, operational rigor, and long-term value creation. I focus on setting direction, defining measurable objectives, allocating resources effectively, and ensuring disciplined execution at scale.

I bring experience in organizational design, budget stewardship and governance, and translating enterprise ambition into actionable roadmaps. My decision-making balances data, intuition, and timing to drive sustainable business performance.

Design & Innovation

Across physical objects, digital touchpoints, and spatial environments, my work connects aesthetics, function, and strategy to unlock new forms of value. I approach innovation with curiosity and experimentation, continually raising creative standards while delivering measurable impact.

My design practice is rooted in industrial design and has expanded into trans-disciplinary design, systems, emerging technologies, and future-oriented problem solving. I integrate artificial intelligence workflows, research-driven insights, and a deep pool of learned knowledge to create meaningful, differentiated experiences.

Teams & Culture

I cultivate environments where trust, ownership, and collaboration thrive. My priority is protecting space for creative safety, encouraging open dialogue, and reinforcing shared accountability to enable high performance without sacrificing well-being.

I am deeply committed to developing talent through mentorship, clear expectations, and constructive feedback. My goal is to build cultures where individuals feel empowered to contribute at their highest level, and where collective success is both expected and celebrated.

Selected Work

Currently

Senior Director, Global Retail & Experience Design @ The Coca-Cola Company
(Sept 2023-Present)

I’m focused on shaping the future of retail and consumer experiences at Coca-Cola for some of the world’s most iconic and beloved brands. It’s the kind of role that brings together everything I value: progressive ideas, global impact, deep collaboration, and design that truly makes a difference.

Member of the Advisory Council for the School of Industrial and Graphic Design, Auburn University (2024-Present)

Supporting the school in their ongoing efforts to maintain a position of leadership through the provision of industrial and graphic design education excellence.

Previously

Executive Director, Industrial Designers Society of America (IDSA) (2018-2022)

I was charged by the Board of Directors to envision, implement, and manage a multi-year strategic plan that would reinvigorate the membership experience and open new opportunities for future success.

Senior Design Consultant, EmbraerX (2017)

Working with a cross-functional team exploring the future of urban aerial transportation, I orchestrated and oversaw an international user research program. My findings brought life to service prototypes, rider experience visualizations, and vehicle design direction for what is now Eve Mobility.

Creative Director, InReality (2010-2017)

I lead a cross-disciplinary team of designers, technologists, researchers, and business strategists through the design process to deliver effective solutions for clients including BASF, Bridgestone Tire, Coca-Cola, and Tempur-Pedic.

Industrial & Brand Designer, Hobbs Architectural Fountains (2005-2010)

I developed new water feature products (spray effects, lighting, fittings, etc.) and brand marketing collateral (print and digital) for a wide variety of advanced custom water features and splash pad installations found around the world.

When I am not in the office

Father of two, husband to one

Vintage BMW's

Bonsai enthusiast

Sandwich connoisseur

Outdoors & snowboarding

Guitars & ukuleles

Anonymous street art